Indie label SKE Records’ own Shawn Archer has a new project out.

Titled “The Time Is Always Right,” the album boasts guest features from Big Six, Jada Ali, and Nir Costello. Led by his popular single “H.I.M. (His Imperial Majesty),” the 8-track composition is a follow-up to his 2020 release entitled “Everybody Won’t Make It.”

The Philadelphia rapper focuses on financial stability and overcoming adversity in the hood, while trying to provide for his kids and enjoying life.

Press play and enjoy Shawn Archer’s “The Time Is Always Right” below.


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