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Pusha T has been named the newest ambassador for Louis Vuitton, the French luxury fashion house announced, whose current Men’s Creative Director is none other than his friend and frequent collaborator, Pharrell Williams.

“His ambassadorial nomination at Louis Vuitton is a testament to his commitment to artistry and a strong personal style, both echoing the maison’s own dedication to unique expression across fashion and culture,” the label stated in a press release.

It continued, “Pusha’s role as house ambassador underscores Louis Vuitton’s vision of bringing together diverse cultural influences to build powerful storytelling within its storied menswear universe. The maison looks forward to this exciting collaborative journey ahead.”

“[Pusha T and Pharrell’s] shared history promises dynamic future avenues of expression and further affirms the Maison’s ambassadorial circle to be those forging today’s contemporary landscape across industries and fields,” the press release continued.

The announcement arrives one month after Pusha attended LV’s Men’s Spring-Summer 2025 Show in Paris, when Pharrell, the brand’s Men’s Creative Director and Pusha’s longtime friend and musical collaborator, unveiled his latest collection.

The Virginia rapper confirmed the news via Instagram by sharing photos of himself modeling a tracksuit and sneakers from the brand.

 

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